C&F Porter Novelli is the trusted business advisor and leader in strategic communications in West Africa, with a mission to influence those who matter most to their clients by creating and directing conversations through multiple channels, based on deep insights. The company opened its doors in 1998 as The Corporate and Financial Communications Limited, a specialist consultancy focused on corporate and financial communications. In 2007, the company took a major step toward solidifying their global reach by joining the vast Porter Novelli network as an affiliate partner and rebranded under the name C&F Porter Novelli.
The old C&F Porter Novelli website needed an urgent redesign for the following reasons:
- There was a mandate from Porter Novelli for all partners to have their websites redesigned to have a similar layout to theirs.
- The company had a new logo and identity which wasn’t reflecting on the website
- The old website didn’t make good use of their brand colours
- The website was also difficult to manage and, had some outdated information
- The website was not mobile friendly
- The old website was also not search engine friendly
After success at a competitive pitch, the CKDigital team was tasked with the responsibility of redesigning the C&F Porter Novelli website.