When starting out in the creative industry, it’s easy to get discouraged when you compare yourself with other people that have a lot of projects to showcase.
So as a freelance website designer that doesn’t have a lot of projects, how do you brand yourself online?
In this article, we’ll be sharing with you 5 Branding Tips For Freelance Website Designers.
1. Focus on Quality and not Quantity.
It’s not really about how many projects you’ve worked on, but how good those projects are. So always ensure that you do quality work.
2. Get Yourself A Very Good Website.
As a website designer, you will be judged by the quality of your own website.
3. Showcase Your Projects Very Well.
Instead of just putting a picture and a link to the website, create a case study. Explain the process. Let people understand how you arrived at that solution.
4. Put Testimonials.
Get feedback from satisfied clients and put them on your website as well. This is called social proof, and it gets more people to trust you.
5. Post Practice Projects on Social Media.
As more people see your projects from time to time, they will get to trust you, and associate you with website design, and even refer customers to you.
For many website designers, the common dream is to be a freelancer, although it requires effort, time, and talent. Just like major companies, freelancers must rely on branding to secure a steady flow of work.
In this video below, @charlesdairo shares 5 tips to help you brand yourself online to attract more customers, even as a relatively new freelancer.
Click here to watch the full video.