Digital Marketing // Sep 13, 2019

5 Reasons Why Your Business Needs A Social Media Expert

5 Reasons Why Your Business Needs A Social Media Expert

“I don’t need a social media expert for my business”, “I can handle it myself”, “Is it not just social media” – says no one who wants to push and grow their business in this digital age.

This is a totally wrong idea people have about hiring a social media aspect. Before we go further, let’s know who a social media expert is.

Who is a Social Media Expert?

A social media expert is someone who is a specialist in social media marketing. This individual knows the ins and the outs of it. Who is well aware of the basics of marketing through social media channels, understands different social media tools and analytics. A social media expert is also well aware of how to achieve marketing goals through social media channels and how to write a great message which can convince customers on social media.

Whether you have an in-house social media expert or outsource to an agency, social media marketing is crucial to the success of any business in this digital age. When you hire a social media expert, you’re hiring someone with a multifaceted skill set who has the power to take your business to a new level.

Here are 5 reasons why every business needs a social media expert:

1. To Increase Sales

The end goal of any marketing strategy is to make more money. Social media experts are highly skilled in turning followers into customers. 75% of companies that marketed their products on social media reported an increase in sales within 12 months. Furthermore, 74% of consumers use social media to make purchase decisions.

Source: lyfemarketing

2. Protect Your Reputation & Credibility

One of the major objectives of social media marketing is to build your brand’s image and a social media expert can help your business gain a positive and good online reputation.

Also, a social media manager is constantly on the lookout for new direct messages, comments, and reviews relating to your brand. Social media managers can simply help your brand’s online reputation.

Bad news spreads like fire and can destroy your brand. Social media experts are there to provide rapid responses in such a situation.

3. Track & Monitor Your Social Media Influence

As a business owner, checking your company’s various social media pages might not be the first thing that comes to your mind daily. However, it is very important these pages are monitored regularly to promptly respond to inquiries, remove spam comments and ultimately engage with potential customers. This is where the social media manager comes into play, they ensure they keep track of what is happening on the brand’s social media pages.

4. Target The Right Audience

Social media experts are aware of the brand’s audience, what platform they are majorly on, their buying habits, interest, and more. With this information, they can conveniently create contents that appeal to your brand’s target audience.

5. Increase Engagement

Frequent interaction with your followers on social media can turn them into customers and also turn customers into repeat customers, which is the desire of every business owner. Social media experts develop engaging contents that would encourage followers interaction in the form of likes, shares, retweets, and comments, which in turn encourages customer loyalty.


With the help of a social media specialist, you can improve your social media presence, visbility and give your followers all the reasons to become your customers.

We trust you found this useful.

If you need help or guidance in improving your social media presence, simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning content marketing? Please feel free to leave a reply below.

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