Digital Marketing // May 7, 2016

What is SEO and why should you care?

seo - search engine optimization lagos nigeria

Search Engine Optimization simply means improving the ranking of your website on search engines (such as Google) for keywords related to your business.

When people need something, they naturally go online to search for it. If a potential client searches for your services or products, will they find your website?

It’s not enough to be visible when people search for your company name. How about the millions of people that do not know your business?

If a potential client searches for your services or products, will they find your website?

Having your website ranked by Google is really just a small (and honestly, insignificant) part of SEO.

Here’s what we mean: When your website is built and found, it may be on the 10th page of Google.

Not bad, right? Wrong.

When people do a search, they usually don’t leave the first page of the search engine results.

Actually, 75% of users never scroll past the first page of Google.

Did you read that correctly, let’s say that again:

What this means is that if your website isn’t on the first page of Google, your website probably won’t reap the benefits of SEO.

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Number one spot on Google. Why the hype about this? Is it possible for your own business?

Before answering this question, you really need to understand this:

On a Google search engine results page, there are typically paid ads (at the top and sometimes, bottom). There are then 10 organic, natural, unpaid listings (SEO).

The first listed website receives as much as 60% of all traffic by virtue of its position.

Think about that for a second…

For every 10 people that search for your service, 6 of them will click on the first natural (SEO) link they find.

Shouldn’t this be your website?

Back to the question: Is it actually possible to put your website on the number one spot on Google. Emphatically Yes!

We have helped numerous client achieve this. Visit our Portfolio to see some of our SEO clients.

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9 thoughts on “What is SEO and why should you care?”

    1. Thanks for your comment, Musa.

      Glad you liked the post.

      I’m sure you’d agree with me that without keywords like ‘search’, ‘website’, and ‘google’ this article would be meaningless.

      Cheers!

  1. Nice content Charles,
    To say the fact, People don’t normally consider going to the second page when searching on google. If your company is not present on the first page you are loosing alot of money to your competitors.

    I will like to say that, one thing that really help you to get natural traffic is your content. If you keep on updating quality content on your website, it will increase your search ranking.

    I read a post from someone whom have been following for the past 2years, the guy is SEO guy and I have learn alot from him before I started my Digital Marketing Journey. Here is what he said “Focus on Quality Content and you get the reward from Google”

    I noticed this on Glen website, Glen used to received more than 100 comment on new post in the first 1hour. If you can focus on quality, you will get the best.

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