With the rapid evolution of technology, it’s no secret many businesses have adopted the use of digital marketing to grow their business.
They do this by either outsourcing their business to digital marketing agencies or employing digital marketers to help them facilitate the growth process all in an attempt to capture a very large online marketplace and of course, generate more revenue.
However, it’s still sad to know that many brands are yet to adopt the use of digital marketing to grow their business. They still rely on the less-effective almost extinct traditional form of marketing such as fliers, newspaper ads, commercials, billboards.
For big brands with hefty budgets, they leverage both digital and traditional marketing because they are already popular.
But for small brands who are still trying to get a foothold in the marketing space, digital marketing is your best bet.
Though one important thing to note is that contrary to popular belief, digital marketing doesn’t just involve having a social media presence and expecting people to patronize your business.
In Marketing, there are various steps involved in getting people from strangers to paying customers.
Some of which include:
- Knowing your target audience.
- Turning them from strangers to leads to paying customers.
- Delivering valuable content.
- Using various marketing channels to reach them and remain top of their minds.
- Making use of web analytics to track and measure your marketing efforts.
All these can only be achieved by using Digital marketing strategies.
The following 5 reasons show you why digital marketing is an effective marketing channel that provides businesses with its best chance of growth.
1. It allows you to understand your target audience better
Customer data is of valuable importance when it comes to marketing. It allows you to know and better understand your target audience. With analytics, you will get valuable data from your customers.
This will enable you to optimize your campaign towards your customers and target specific audiences. It can give you an insight into exactly what your targeted audiences want.
2. It is cost-effective
With digital marketing, the majority of the tools you use for your marketing campaign are free. Setting up social media pages, google analytics, email marketing, content marketing and even implementing SEO is all free.
However, to do all these, it’s either you learn digital marketing or employ someone who can do it for you.
The only thing you will spend money on is running paid ads and if you do it well, you’ll get more than double your investment.
3. Digital age equals Digital Marketing
As you already know, we are currently living in a digital age where almost everyone is online. People now read blogs instead of newspapers, watch YouTube instead of TV, read emails instead of letters and so on.
Customers are now informed. They want to be educated rather than being sold to. If you take advantage of this by delivering educational and valuable contents that will answer their questions or solve their problems, they’ll see you as an authority in your niche.
This will definitely lead to more exposure and automatically, more sales for your business.
4. It increases your Return On Investment
There is no doubt that the use of digital marketing to promote your business increases your exposure on the internet to people both locally and globally which increases your customer base.
We have people who buy products from the US, China, Dubai, UK, etc. The more customers patronize your business, the more revenue you generate which generally increases your return on investment.
5. It allows you to track, measure and optimize your campaigns
At one point or another, you’ve advertised your business on traditional media like fliers, newspapers, billboards or TVs right. How many times have you been able to track the number of people that came across let alone make a purchase? Zero times!
But the beauty of digital marketing is it allows you to track your marketing efforts, know where the source of your traffic, the bounce rate, the page people exit from and so on. With this information, you can easily optimize your campaigns for a better return on investment.
We’ve shared 5 reasons why you should grow your business with digital marketing.
As a recap, here they are:
- It helps you to understand your target audience better.
- It’s cost-effective.
- We now live in the digital age so marketing should also be digital.
- It increases your Return on Investment (ROI).
- It allows you to track, measure and optimize your marketing campaigns.
We do hope you have found this article helpful.
If you haven’t started thinking about using digital marketing to grow your business, you will eliminate yourself from the business race in the not so distant future.
If you will like to learn more about how to use digital marketing to grow your business, simply Contact Us.
Do you have questions or comments? Please feel free to leave a reply below.